Sales & Investor Explain­ers

Overview

This service transforms ESG from a blocker into an enabler. We help teams communicate sustainability in a way that reduces friction in commercial and fundraising conversations. The result is not marketing fluff — but clear, cautious, confident language that supports how you sell, pitch and negotiate.

Designed for teams facing real friction

• Sales demos stall when ESG questions surface

• Buyers request ESG rationale before shortlisting vendors

• Procurement teams are ESG-mature and ask for clarity early

• Investors ask for “impact narrative” and evidence of alignment

• Internal teams struggle to explain context consistently

What we build

• 4–8 page or slide explainer tailored to the conversation

• Reusable language blocks for sales calls and email follow-ups

• FAQs written for non-technical audiences

• “What we can and cannot claim” boundaries for credibility

• ESG-relevant section for pitch decks or product overviews

Why it works

It prevents overclaiming, avoids defensive communication, and provides clarity that supports the commercial journey without pretending ESG is solved or perfect.

What it’s not

• Green marketing

• A claim escalation exercise

• A proof of compliance

• Impact washing

Format

• PDF, slide deck or internal script

• Built in your tone of voice

• Optional rehearsal session for sales teams

Outcome

• Fewer stalled conversations.

• More confident teams.

• ESG as a strategic asset, not a hurdle.